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Answer Hospitality and Tourism Question

Each
essay question must be at least 200 words, but no more than 300.
1. Compare
and contrast primary and secondary research. Give examples and explanations of
each in your response.
2. What
is the purpose of market segmentation? What are the methods used to segment
markets?
3. Imagine
a restaurant that is lacking any kind of control. Describe the negative and
positive aspects of this environment and then answer the following question:
Why is control necessary?
4. Write
a job description and the performance evaluation criteria for a position in the
hospitality industry. Set the salary range for the position and justify that
amount.
Question 1
1.
A research method
that involves a researcher observing the results of changing one or more
marketing variables is called _________.
Answer

observation method

experimental method

survey method

delivery method

4 points
Question 2
1.
Product positioning
a product refers to _________.
Answer

placement of the
product on store shelves

creating an image
for the product that distinguishes it from competitors’ products

watching people use
the product and recording their actions

primary research
studies

4 points
Question 3
1.
The study of
consumers based on social and psychological characteristics, such as attitudes,
interests, and opinions is what type of segmentation?
Answer

product

psychographics

demographics

geographics

4 points
Question 4
1.
The _________
segmentation system developed by the SRI International classifies people into
eight American lifestyle segments.
Answer

product

achievers

Du Soleil

VALS

4 points
Question 5
1.
What type of
research is considered original research?
Answer

reports published
by the National Restaurant Association

census data
research

primary research

secondary research

4 points
Question 6
1.
What is the first
step in the market research process?
Answer

identifying the
problem

determining a
target market

conducting primary
research

conducting
secondary research

4 points
Question 7
1.
A research method
that involves watching people and recording their actions by audio, visuals, or
writing is called _________.
Answer

observation method

experimental method

target method

delivery method

4 points
Question 8
1.
The systematic
gathering, recording, analyzing, and presentation of information related to
marketing goods and services is called _________.
Answer

product placement

market research

target marketing

information
delivery

4 points
Question 9
1.
What is the main
difference between open-ended and closed-ended questions?
Answer

open-ended
questions provide a predetermined set of answers

closed-ended
questions provide a predetermined set of answers

open-ended
questions are used only in secondary research

closed-ended
questions provide an undetermined set of answers

4 points
Question 10
1.
The research method
which involves gathering information from people through the use of surveys or
questionnaires is called _________.
Answer

secondary research

the observation
method

the experimental
method

the survey method

Question 1
1.
Control is
________.
Answer

a financial problem

a housekeeping
problem

a management
function

a stockholder’s
function

only concerned with
stealing

4 points
Question 2
1.
Herzberg’s
motivation hygiene factors theory identified factors as ________.
Answer

cost analysis

schedule

responsibility

relationships with
others

recognition

4 points
Question 3
1.
Many teams are now
” virtual,” meaning that face- to- face interaction between
supervisors and employees is ________.
Answer

decreasing

contractual

increasing

necessary

mandatory

4 points
Question 4
1.
Productivity
standards evaluate a job by ________.
Answer

the manager’s
planning

the HR department’s
importance

the cost of doing
the job

the time it takes
to complete

how well one
follows instructions

4 points
Question 5
1.
Trends in HR and
motivation today are ________.
Answer

surface level
expectations

using greater
resources

utilizing unskilled
workers

working with large
labor pools

more focused on
employee retention

4 points
Question 6
1.
Concurrent control
takes place _______.
Answer

during work
activity

at the same time as
another control method

with the manager
absent

at the time of
correction

when activities
present problems

4 points
Question 7
1.
A high percentage
of all organizational theft and fraud is committed by __________.
Answer

outsiders

gangs

employees

repeat offenders

competitors

4 points
Question 8
1.
Control works by
_______.
Answer

keeping records

monitoring
activities

having good leaders

having self
motivation

keeping the pay
scale up

4 points
Question 9
1.
Human resources
development ________.
Answer

is the advocate for
all employees

exists mostly to
help the managers

only keeps
employees’ records

has the owner’s
interests first

keeps the financial
records

4 points
Question 10
1.
Job descriptions
specify ________.
Answer

how long the job
should take

pay classification

knowledge,
qualifications, and skills necessary

an emergency
insurance coverage

what the manager
can ask of an employee

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