Application of Sociological Concepts to Media Assignment

Step 1: Select a news story of a current event recently covered in news media, such as a local or nationalnewspaper. Print [or copy & paste] the article. Sit down with a pen/pencil/highlighter and spend some time reading through the article (you cando this electronically, also). Mark those passages that stand out or seem interesting to you. Sketch out a rough conceptual map in which you identify ideas or concepts from your reading,lecture, and discussion throughout the semester. Write: Discuss your sociological thinking based on this first layer of analysis.Step 2: Consider the news story in terms of its institutional context – the mass media. Working through the article again, think through the following: What is the tone of voice? Whatkind of language is being used? How is the story being framed? Are there any possible biases? Write: Following the analysis, discuss how the story is being communicated. Write: Do you feel that this way of communicating the story is appropriate? Why/why not? Why do you think that how a story is communicated is important? Write: How might this news story be projecting and/or reinforcing cultural beliefs, values,norms, and ideas about morality? Alternatively, how might it be challenging our cultural beliefs, values, and norms? (See Newman Chapter 2, page 21)Step 3: Consider the social context of the story. Who is the target audience of the newspaper? And, are they a local, regional, national, orinternational audience? Write: What is the local versus global importance of the story? Is this reflected in media coverage? Explore the United Nations Sustainable Development Goals and select one goal that is most relevant to your news story. Write: Briefly explain the development goal and the global problem it addresses, and then discuss how it speaks to the news story.Step 4: Think critically about the news story you read and analyzed. Review the concepts of cohort effects and period effects from Chapter 13. Write: How would you explain these concepts to someone who is not studying sociology and has never heard of these terms? Write: Apply the concepts of cohort effects and/or period effects to your analysis of the news story. How can you make sociological sense of the news story using these concepts? [Think in terms of local/global, as well.]OUTLINE: -Part 1: Title of the news story: Publishing newspaper: Annotations and concept map: *attached*[3-4 sentences] Sociological framework:-Part 2-[3-4 sentences] How is the story being communicated?[1-2 sentences] Is it appropriate? Why/why not?[1-2 sentences] Reflect on why how a story communicated is important?[3-4 sentences] How might this news story be projecting and reinforcing [or challenging] cultural beliefs, values, norms, and ideas about morality?-Part 3-Target audience: Geographic location: [2-3 sentences] What is the local versus global importance of the story?[2-3 sentences] Is this reflected in media coverage?UN Global Sustainable Development Goal: [1-2 sentences] Briefly explain the development goal and the global problem it addresses.[2-3 sentences] Explain how it connects to the news story.-Part 4-Cohort Effect: Period Effect: [3-4 sentences] Application of concepts:

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