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Assignment 2: Challenges in the Global Business Environment

Assignment 2: Challenges in the Global Business Environment Due Week 8 and worth 280 points According
to the textbook, ongoing challenges in the global business environment
are mostly attributed to unethical business practices, failure to
embrace technology advancements, and stiff competition among businesses.
Use the Internet to research the code of ethical conduct of one (1) of
the following organizations: AT&T Hershey Company Coca-Cola Chevron Next,
use the Internet to research the code of ethical conduct of two (2)
similar companies in the same industry as the company you have chosen. Write a six to eight (6-8) page paper in which you: Specify,
in brief, the nature, structure, types of products or service of the
business you selected. Examine the information within the company s code
of ethical conduct, and choose three (3) key issues from within the
document that you believe are critical for success. Provide a rationale
for the response. Using the three (3) key issues you selected
as a benchmark, compare and contrast the codes of conduct of two (2)
similar companies within the same industry as your chosen company. Examine
the extent to which the two (2) similar companies you researched have
addressed the key issues you selected. Hypothesize two (2) potential
positive outcomes for each company if each addresses the key issues in
question and two (2) potential adverse effects if each company fails to
address these issues. Propose two (2) techniques that the
original company you selected could use in order to ensure that its code
of conduct will remain relevant through years of changing economic,
political, social, cultural, and technological forces on business and
society. Next, evaluate the effectiveness of two (2) methods that the
company currently adopts in order to manage environment issues. Examine
two (2) approaches that the original company you selected has taken in
order to embrace technological advancements for innovation and thus
improve business offerings. Anticipate three (3) potential technological
challenges the company could face, and recommend one (1) strategy that
the company could use in order to eliminate or minimize each of these
anticipated challenges. Specify at least one (1) one lobbying
strategy that the original company you selected has used in an effort to
influence national or local government decisions in its favor.
Summarize the issue in question, and ascertain whether or not the
lobbying effort was appropriate. Justify the response. Analyze
two (2) global corporate citizenship efforts of the original company you
selected, and assess the extent to which these efforts are effective in
accomplishing the company s goals. Examine the manner in which the two
(2) global citizenship efforts could contribute significantly to the
company s sustainable development goals. Use at least four (4) quality references. Note: Wikipedia and other Websites do not qualify as academic resources. Your assignment must follow these formatting requirements: Be
typed, double spaced, using Times New Roman font (size 12), with
one-inch margins on all sides; citations and references must follow APA
or school-specific format. Check with your professor for any additional
instructions. Include a cover page containing the title of the
assignment, the student s name, the professor s name, the course title,
and the date. The cover page and the reference page are not included in
the required assignment page length. The specific course learning outcomes associated with this assignment are: Evaluate the influences of changing economic, political, social, cultural, and technological forces on business and society. Use technology and information resources to research issues in business and society. Write clearly and concisely about business and society using proper writing mechanics. Click here to view the grading rubric for this assignment.

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