The word count distribution must include at least 300 words in response to each question. A student who has 1500 words total, but less than 300 words in any one answer will have a word count penalty for the answer(s) that don t meet the minimum requirement. Library research is required in the COMPLETE assignment of each unit. At least three of your citations must be from scholarly journal articles.Wikipedia, Wiki Answers, About.com, Ask.com, Yahoo Answers, eHow, Personal blogs, and other sources of that ilk are not credible for academic work. Quoting such sources as credible is strictly forbidden.Finding Articles in EBSCO (Library Help)Here are 2 links that should help you in finding articles in the library:Ebsco-finding articlesEbsco-in a minuteHere is a little extra guidance for your Unit 2 COMPLETE assignment. 1. Narrative Format: Review what I wrote in my guidance for Unit 1, and continue to perfect the narrative format. Remember to focus on what are truly key facts and critical issues. Remember as well that you are writing a summary on the AutoZone case. In other words in Unit 2, these firms refers only to Auto Zone. Your summary for each unit should be on the firm that is the subject of the assigned real time case. You need to find real time information from the internet. Don t just summarize information from the case. Your summary should be current not more than 12 months old. 2. Case Analysis #1: This question requires you to analyze the industry. Please do not just discuss AutoZone because AutoZone is an individual organization, not an industry. Review what the textbook author says about industry, i.e., the definition of industry. To illustrate, assume you have a friend named John, and John is in the mortgage business. If you were asked to define John’s industry, you would not write a paper about John, would you? Of course not! You would write about the finance industry. Apply the same logic in this question and write about AutoZone s industry, NOT about AutoZone as an organization. Hint: Research the NAICS category. 3. Case Analysis #2: The first part of this question requires that you perform a PEST analysis with respect to AutoZone. In your analysis, please use a new paragraph for each of the four categories of macro-environmental forces. In other words, discuss each word in the PEST acronym in a new paragraph. Do not forget to indicate how AutoZone has responded to changes in each element of the PEST. Again, the question here is not “how would…” but “how has…” Also, do not forget to address the second part of the question, i.e., is AutoZone immune…? 4. Application: The application question is specifically about changes in social forces associated with automobiles. Please make sure that your response aligns with the question. In other words, focus on social forces, not political, economic, or technological.Case Summary1. In a narrative format, discuss Auto Zone from a strategic perspective. Information concerning recent changes in the firm is readily available online and should be accessed. Strategic issues should be discussed in real time. Case Analysis2. How would you define Auto Zone s industry? Would you include new car dealerships and/or discount stores in the industry? Why or why not?3. How has Auto Zone responded to changes in its macroenvironment? Is Auto Zone immune to threats associated with economic downturns? Why or why not?Application4. Review the discussion in the reading Parnell, J.A. (2008). Strategic management: Theory and practice (3rd ed). Cincinnati, OH: on changes in social forces associated with automobiles. Suppose that you are the CEO of Auto Zone. What changes present opportunities for your firm? Which changes concern you the most?
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