Commercial/Media AnalysisEach student will view two televised athletic events and record each commercial segment displayed during the program. Students will then analyze each commercial segment by identifying the number of commercials in each segment, the sponsors, the product being marketed, the target market for the commercial, and rate the commercial using a scale of 1 to 5 or excellent, good, fair or poor. Example of formatSegment 1 (first commercial break)The number of commercials 5Sponsors 1Product Target market RatingSegment 2 (second commercial break)SponsorsProduct Target market RatingSegment 3 (third commercial break)SponsorsProduct Target market RatingSegment 4 ( fourth commercial break)The number of commercials 5Sponsors 1Product Target market RatingDo all segments of the event
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