Select one of the following companies or brands that have become well known in their industry or niche: Netflix, Google, Kleenex, Q-tips, Coke, Honda, Disney, McDonalds, or Verizon.Research the strategic function of branding in general and for your selected brands using the University Library, the applicable course readings, and the Internet.Write a 1,050 word paper in which you address the following points:The company s desired outcomes of their marketing communications programHow these brands have remained strong and viable over the long term regarding the concepts of brand image and brand equityThe role brand image plays in the advertising of a particular company s product or serviceHow this image compares to a competitor s image in the same industryCite at least two references other than the course texts.Format your paper consistent with APA guidelines.
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