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BUS 521 Strayer Competitive Analysis and Strategic Assessment

In Part I of your business plan (attached), you identified an overview
of your business concept, provided the mission statement and vision of the
company leadership, and presented the products or services that your company
will produce to satisfy the specific needs and wants of your target audience.
As part of this process you identified key elements of your business model,
formulated a feasibility analysis, and supported this strategy with outside
research.

In Part II, you will expand on your business plan by preparing a competitive
analysis, differentiation strategy, and risk assessment for this venture. The
use of a SWOT analysis should be included to identify the strengths,
weaknesses, opportunities, and threats relating to your business model, your
primary competition, and the industry you plan to enter. From this data you
will identify your strategic position statement that identifies your
competitive advantages and value proposition for your target audience.
Next, you will share your marketing strategy and tactics that you will
incorporate to create awareness of your new company s offerings, and identify
your key marketing message and messaging distribution strategy for reaching
your target audience. Finally, you will identify at least three (3) types of
risks that your business faces and describe your plan to mitigate this
risk. Write a six (6) page paper in which you:
Prepare
a competitive analysis, differentiation strategy, and risk assessment for
this venture.
Create
a SWOT analysis that identifies the strengths, weaknesses, opportunities,
and threats relating to your business model, your primary competition, and
the industry you plan to enter.
Based
on your findings for questions 1 and 2, identify your strategic position
statement that describes your competitive advantages and the value
proposition your offerings will create for your target audience. Include
an example of your marketing message and strategy for distributing your
marketing content.
Describe
at least three (3) types of risks that your business could possibly face
and describe your plan to mitigate this risk.
Use at
least three (3) quality resources in this assignment. Note: Wikipedia
and similar websites do not qualify as quality resources.
The specific course learning outcomes associated with this
assignment are:
Examine
the creativity and business idea process, and the materialization of
domestic and foreign market entry opportunities.
Analyze
the financial planning process for a new venture.
Analyze
the process of protecting the new venture idea and legitimizing it through
a formalized business plan.
Analyze
different sources of capital to determine the appropriate financing for a
business venture.
Examine
the marketing planning process for new ventures.
Use
technology and information resources to research issues in
entrepreneurship and innovation.
Write
clearly and concisely about entrepreneurship and innovation using proper
writing mechanics.
The grading rubric:1.Thoroughly prepared a
competitive analysis, differentiation strategy, and risk assessment for this
venture.2.Thoroughly created a
SWOT analysis that identifies the strengths, weaknesses, opportunities, and
threats relating to your business model, your primary competition, and the
industry you plan to enter.3.Thoroughly identified
your strategic position statement that describes your competitive advantages
and the value proposition your offerings will create for your target audience,
based on your findings for questions 1 and 2. Thoroughly included an example of
your marketing message and strategy for distributing your marketing content.4.Thoroughly described
at least three (3) types of risks that your business could possibly face and
describe your plan to mitigate this risk.

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