BUS330 Ashford University Week 5 The Passy Foundation SWOT Analysis

Finish the marketing plan you began in week 2 and wow your internship bosses!Guided Response:Create an APA style formatted Word document that includes at least 3
references outside of the course text and contains paragraphs that cover
the topics below.The length of your marketing plan will vary based on your degree of
succinctness. Most documents fall between 9-13 double spaced pages. For
more details, including minimum lengths by topic, check out our sample McDonald’s marketing plan.Note that you’ve already covered this first set of topics in your
week 2 situational analysis. Feel free to revise your earlier work as
needed.A description of your selected company/brandThe core products/services they offerA brief historyKey current competitorsA SWOT (strengths, weaknesses, threats & opportunities) analysisFor each, identify and describe a minimum of 3 examples (12 in total).A description of the product/service that you want to market & SWOT rationaleNow address the additional topics below to complete your marketing
plan. Again, reference our example and the identified text chapters for
additional context.Segmentation approach and rationalee.g., Demographic, geodemographic, behavioral, psychographic, etc.Target market(s) descriptionPositioning statementMarketing mix detailsAddress each “P” (product, place, price, promotion) of the marketing
mix separately and explain your choices. This is the heart of your
plan.Success metricsDiscuss at least 3 metrics you might analyze to evaluate the success of your plan.International considerationsIdentify at least 3 business or sociocultural considerations in translating your marketing plan for use in a foreign market.ConclusionSummarize your plan and why it deserves to be funded.References

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