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Riordan Virtual Organization and Environmental Scan PaperI am looking for something like this use bottom references to gather information. Plagiarism less than 5% 300-350 words.
Researching Riordan Corporation strategic
direction, measures and directives for competitive advantage proposals brings
up one key initiative. Environmental sustainability, better known as Going
Green , was discussed in limited internal communication, but there is no
strategic planning initiative to further the objective. A
company with a good record of environmental sustainability may create a
competitive advantage in terms of attracting and keeping loyal consumers,
employees, and investors. Being known as a socially responsible firm may
provide a company with social capital, the goodwill of key stakeholders that
can be used for competitive advantage. (Wheelen & Hunger) Additionally, the concept of reduce; recycle
and reuse will decrease resource use, which will increase profit margin. A survey of 140 U.S. firms revealed that
being more socially responsible regarding environmental sustainability resulted
not only in competitive advantages but also in cost savings.(2002
Sustainability Survey Report) Innovative
ideas would be to reduce or replace the use of environmentally hazardous raw
material, use of naturally sustainable material and recycle/reuse any byproduct
of the manufacturing process. Furthermore, programs to reduce pollution can
actually reduce waste and maximize resource productivity. (Wheelen &
Hunger)
Other examples of benefits received from
being socially responsible are;
They can attract
outstanding employees who prefer working for a responsible firm. This is one of
Riordan Corps strategic performance measures. Another benefit, they are more
likely to be welcomed into a foreign country. Riordan has operations in China
and could benefit in horizontal expansion. A final benefit of note, their environmental concerns may enable
them to charge premium prices and gain brand loyalty, a definite customer
enhancement opportunity. (Wheelen & Hunger)
As a term, sustainability may include more
than just ecological concerns and the natural environment. In order for a
business corporation to be sustainable, that is, to be successful over a long
period of time, it must satisfy all of its economic, legal, ethical, and
discretionary responsibilities. (Wheelen & Hunger) An excellent opportunity to satisfy part of
these responsibilities is this Going Green initiative. And with is comes
corporate strategy change. In a classic study of large U.S. corporations such
as DuPont, General Motors, Sears, and Standard Oil, Alfred Chandler concluded
that structure follows strategy that
is, changes in corporate strategy lead to changes in organizational structure.
(Chandler) Changes in the environment tend to be reflected in changes in a
corporation s strategy, thus leading to changes in a corporation s structure.
Strategy, structure, and the environment need to be closely aligned; otherwise,
organizational performance will likely suffer.(Jennings
& Seaman). But proper strategy will expand performance and profitability
for corporation sustainability.
REFERENCE
Wheelen, T. L., & Hunger, J.
D. (2010). Concepts in strategic management
and business policy: Achieving sustainability (12th ed.). Upper Saddle
River, NJ: Pearson/Prentice Hall.
2002
Sustainability Survey Report,
PriceWaterhouseCoopers, reported in Corporate America s Social Conscience, Special Advertising
Section, Fortune (May 26, 2003), pp. 149 157.
A. D. Chandler, Strategy and Structure (Cambridge, MA:
MIT Press, 1962).
D. F. Jennings and S. L. Seaman, High and Low Levels of Organizational
Adaptation: An Empirical Analysis of Strategy, Structure, and Performance,
Strategic Management Journal (July 1994), pp. 459 475
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