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Business Policies and Strategies

Prepare, in a table format,(in word) a SWOTT analysis on any real
company in the auto industry. As you prepare your analysis, it must be based on
the following definitions for strengths, weaknesses, opportunities, threats,
and trends.
Strengths: These are
characteristics of a company that are stronger than its competitors are. If a
company is good at something, but its competitors are as well, then it is not a
strength. Weaknesses: These are
characteristics of a company that are weaker than its competitors are. If a
company is weak at something, but its competitors are as well, then it is not a
weakness. Opportunities: These are issues that are
external to a company that can affect the company and its competitors in a
favorable way. Threats: These are issues that are
external to a company that can affect the company and its competitors in an
unfavorable way. Trends: These are developing
opportunities and threats. Deliverable FormatThe table should have columns with the following labels:Strength Weakness Opportunity Threat Trend It should have at least 8 rows for factors that you feel are
important to the success of a firm in that particular industry. For example, factors could include regulatory issues, financial
resource issues, leadership issues, innovation issues, etc.Cells should have 1 2 sentences of explanation as to why each has
been identified as a strength, weakness, opportunity, threat, or trend. Not
every identified factor will have all of its its row of cells annotated.As you begin to dig for SWOTT references courses in composing
your Automotive Industry SWOTT, there are 4 requirements for this IP to be sure
you include:
1. A brief Introduction to the Automotive Industry SWOTT analysis.
2. The SWOTT chart. I strongly suggest this be done in a word document (ex.
box chart in word) versus excel to create a seamless IP document.
3. Facts, ideas, concepts listed in your SWOTT chart must have
reference citations linking the fact to your reference list.
4. A brief discussion to support your SWOTT analysis.

Phase Resources:

Definition of a SWOT Analysis

Good overview of what a SWOT is all about

Examples of SWOT Analysis

A number of real life examples of SWOT analyses

Internal and External Analysis

Great examples of the kinds of question to be addressed in the SWOTT analysis

Market Analysis Templates

Template for SWOTT although trends are missing

SWOT Analysis Starbucks

A SWOT analysis for a real company [plus a good video students can subscribe to
to learn more]

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