California State University Fullerton Apple Company Mini Case Discussion

Note:This Mini Case consists of several articles concerning what happened at Apple. All articles are in the attachmentFollow the instructions clearly and carefully. There are examples of the mini case so you can have an idea Following slidesAnalysis-From a management perspective how did Apple get to where it s at?What business strategy was it following.What has changed-what has team agreed on-is it a fundamental market shift or is it a short-term adjustmentRecommendation (Max two slides) -everyone in Hollywood etc. is saying go into with streaming.My thought is if everyone is saying do one thing we are missing something.We are a team of consultants working for Apple to come up with some wild ass idea-so come up with something.

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