Choose a for-profit company. Generally, you will find Environmental C Social Responsibility strategies more clearly defined as a distinct strategy within the for-profit sector, with ECSR strategies being more ingrained and hidden within the public and non-profit sectors.

. Choose the organization carefully, using the following criteria for your selection:
1. Choose a for-profit company. Generally, you will find Environmental C Social Responsibility strategies more clearly defined as a distinct strategy within the for-profit sector, with ECSR strategies being more ingrained and hidden within the public and non-profit sectors. The size of the company doesn t matter, as long as their ECSR strategy is easy to identify.
2. Your chosen organization must have an existing ECSR strategy or significant portion of an ECSR strategy. For example, some may be 100% focused on environmental impact, while others focus on social impact. A quick online search that pairs the organization name with community commitment, sustainability, environmental responsibility, or similar should produce enough information to allow you to complete this assignment. You will rely on information from secondary sources. If you can t find this information easily, move on to another organization. Related to this, choose a company about which you can find information from non-company sources. To get a fulsome sense of a company s commitment to ECSR, you need to look at what others report about the company.
3. If you are stuck, you can use this information which outlines the ECSR initiatives at Starbucks. If you choose this option make sure you look at some recent information as well. A visit to a local Starbucks is also a great idea (if the latest Covid guidelines or restrictions allow).
Use any information from the organization s website, physical store space, news articles, ratings and reviews, social media, etc., to help guide your paper. There are no right answers here. However, your instructor is expecting a logical and well-evidenced argument. In other words, you may offer your opinion, but it should be well-supported by critically considered rationale and relevant principles from course resources and other secondary sources. Make sure you don t only rely solely on company-generated information but include other sources as well.
Read the information supplied by and about the organization and write an essay-style paper that includes each of the following sections (i.e., use these headings as the outline for your paper).
Introduction (a brief outline of what your paper will cover)
Organization Background
Briefly name and describe your chosen organization. What does it do, and where does it operate? (You can combine this with your introduction if you want to.)
ECSR Strategy
What is the main focus of its ECSR strategy (i.e., fair trade, education for kids, local volunteering, etc.)? (200 words, maximum)
What do you believe is driving the need for this organization to have an ECSR strategy? Is the organization taking a reactive or proactive approach? How do you know? What other sources can you find to back up your argument?
Value Proposition (VP)
Identify the organizations value proposition. This is unlikely to be stated anywhere within the organizations marketing under the heading value proposition. Therefore, you must define the VP based on your analysis and justify your reasons. As there is no single definition of this concept, for the purposes of this course, consider the value proposition to be similar to the unique selling proposition (USP), but with a twist. An organization s USP answers the customer question, Why should I buy something from you instead of from your competition? The value proposition refines this concept. It answers, What problems, that are important to me as a customer AND community member, are addressed if I interact with your organization?
Analysis (Note: This section should form the bulk of the paper.)
Key Stakeholder Impact (subheading)
Identify the stakeholder that is supposed to benefit the most from the organization s ECSR. There are likely multiple stakeholders, so identify the one you think is the main beneficiary and justify your choice. How is this stakeholder relationship used to strengthen the organization?
ECSR Strategy Effectiveness (subheading)
What does the organization do well to earn support? This should go beyond offering products or services that people like at prices they can afford. Go deeper and think about the brand and how associating with that brand as a customer or service user makes people feel about ECSR (e.g. generally, or more specifically about themselves as connected to society and nature).
What has the organization missed? What could they be doing more? This could include stakeholders that have been ignored, opportunities that aren t taken, challenges with current approach.
Complete this sentence to offer a final verdict on the organization s ECSR strategy: I believe [organization s name] is doing a [excellent/mediocre/poor] job with environmental corporate social responsibility. Your final verdict will be expected to be substantiated by your earlier arguments. 1250 words

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