Corporate Responsibility and Marketing Strategies

Use the Internet to research the Apple Corporation, its current
position and reputation regarding ethical and social responsibility, and
the strategies that it currently employs to market its products.
Write a six to eight (6-8) page paper in which you:
Examine Apple s current position on the company s ethical and social
responsibilities, and determine whether or not the company has met
these responsibilities. Provide two (2) examples that support your
position.Determine the impact that the publication of ethics and social
responsibilities violations made by Apple s suppliers has had on Apple s
reputation. Support your response with examples of the impact in
question.Suggest two (2) methods that Apple can utilize to ensure that its
suppliers adhere to wage and benefits standards going forward. Justify
your response.Determine whether or not you believe that Apple s customers would be
willing to pay more for its products if Apple had to increase selling
prices in order to provide better wages and benefits for suppliers
workers. Provide a rationale for your position.Analyze Apple s current overall marketing strategy. Recommend two
(2) actions that Apple can take in order to improve its competitive
advantage in the global marketplace. Support your response with examples
of instances where your recommendations yielded the desired results.Use at least five (5) quality academic resources in this assignment. Note: Wikipedia does not qualify as an academic resource.

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