Create the Value: Market Segmentation Analysis and a Value Proposition

Create the Value: Market Segmentation Analysis and a Value
PropositionPlease check out the link below for the detail requirementMKTG522_-_Week_3_assignment_IN_DOC_SHARE.docx
Your company has decided to
explore the possibility of developing a new retail brand aimed at a specific
target market. Please prepare a report that would form the basis of a planning
discussion with your senior marketing managers. The term retail brand refers to a retail store
concept, as opposed to a manufacturer s product or service brand – the retail
company is the brand – like Target, GAP
or Victoria s Secret.
Your report should include a
detailed analysis of a potential market segment and a description of the
proposed value proposition. Your report should be about 1,000 1,250 words and
include a minimum of three references. Please use the APA format for your paper
and references. Please include the following sections:

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