Describe the company’s general (or promotional) merchandise/product strategy.

Winning businesses develop strategic merchandise/product plans that support the company s overall business strategy, goals, and objectives. Specific promotions are planned by management and have fully developed financial plans to support the promotions. Promotions are well-planned so the stores can execute each promotion successfully and provide customers with outstanding products and service. Typically, a promotion has a specific strategy and targets a specific market segment. The objectives of the promotion may be attracting new customers or increasing selling opportunities.
1. Visit two retail stores (NOTE: If you currently work in retail, please visit stores other than your own). During your visits, you will assess elements of each store s merchandise/product strategies. The other stores may be competitors in your industry sector or they may be in an unrelated sector.
2. Use course content, outside research, and your professional experience to answer the following questions for each store visited:
-Describe the company s general (or promotional) merchandise/product strategy.
-In what ways did the products and services support the overall merchandise/product strategy?
-Decide which product(s) were top sellers and whether those products/price/features met your expectations as a customer.
3. Compare and contrast the merchandise/product strategy(ies) used in the two stores you visited. If there is a seasonal event, e.g. Halloween, 4th of July, etc., use the seasonality for this assignment. Support your observation(s) with photo(s).

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