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Describe the company’s general (or promotional) merchandise/product strategy.

Winning businesses develop strategic merchandise/product plans that support the company s overall business strategy, goals, and objectives. Specific promotions are planned by management and have fully developed financial plans to support the promotions. Promotions are well-planned so the stores can execute each promotion successfully and provide customers with outstanding products and service. Typically, a promotion has a specific strategy and targets a specific market segment. The objectives of the promotion may be attracting new customers or increasing selling opportunities.
1. Visit two retail stores (NOTE: If you currently work in retail, please visit stores other than your own). During your visits, you will assess elements of each store s merchandise/product strategies. The other stores may be competitors in your industry sector or they may be in an unrelated sector.
* I WORK AT WALMART*
2. Use course content, outside research, and your professional experience to answer the following questions for each store visited:
-Describe the company s general (or promotional) merchandise/product strategy.
-In what ways did the products and services support the overall merchandise/product strategy?
-Decide which product(s) were top sellers and whether those products/price/features met your expectations as a customer.
3. Compare and contrast the merchandise/product strategy(ies) used in the two stores you visited. If there is a seasonal event, e.g. Halloween, 4th of July, etc., use the seasonality for this assignment. Support your observation(s) with photo(s).

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