discussion bubbleRead the Theme Park Insider article hyperlinked below:
Theme Park Insider: How high can you build a franchise without breaking its fan base?
Disney is the worlds biggest theme park. Their ability to create value through movies, theme parks, toys, etc., has made them a recognizable brand name. Because it is an iconic brand, the build-borrow-or-buy framework may make more sense in some industries they operate in than others.
Evaluate Disneys position of using the build-borrow-or-buy framework and explain if you think Disney should pursue alternatives to acquisition.
Explain why or why not using outside research.
Also, describe why you think Disneys acquisition-led growth strategy is sustainable, and justify your rationale with outside research.
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