I need two one answer for EACH topic. this is a discussion respond so just a paragraph would do for each topic.Topic #1: One of the initial points made in the first chapter is that businesses are more and more in public scrutiny due to the availability of social media. Recently, Gillette ran an ad that created quite a bit of controversy by taking on “toxic masculinity”. This isn’t new as more and more brands have taken risks by engaging with cultural activism. Read the following article Link (Links to an external site.)Links to an external site. and respond with your assessment of companies communicating about social issues. Topic #2: Inform the class of a company you feel has been successful at balancing profit and public interest. In other words, consumers are not focused on the company’s profits because the relationship with the consumer is positive for the most part. What is the company doing from a communication standpoint to build and maintain a strong and positive relationship with its customers. Please include support for your reasoning by citing a credible source or other reference. You may even include personal experience with the company/brand.
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