External Environmental Assessment:
This is an assessment of the external environment affecting a healthcare organization selected by the student.
Purpose: To develop skills for understanding the environmental relationships between various health organizations and their stakeholders and prepare a report on the external environmental factors that affect a healthcare organization s delivery of care and marketing.
Select a health care provider organization, preferably a hospital or physician group practice. Conduct an external environmental assessment for the organization. Be sure to cover all the basic categories of environmental factors. Include a diagram showing the environmental forces you have identified and the interrelationships among them and with the organization.
When you have completed the assessment, make a note of at least five apparent threats that are facing the organization as well as at least five opportunities. Discuss the following in your paper:
What sources of data did you use and why?
Type of strategic planning tools to understand and analyze the data.
What actions would you recommend?
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