Identify and explicitly state the generic business level strategy (cost leadership, differentiation, focus cost leadership, or focus differentiation strategy) that Texas Roadhouse pursues to position itself in the industry you analyzed in the industry analysis.

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Company Analysis on the restaurant: Texas Roadhouse.
At the beginning of this report, provide the following
information about the Texas Roadhouse:
Focal industry and company (or division) name;
Location of headquarters;
Name of CEO (and division general manager if appropriate);
Mission and/or vision statement;
Stock exchange on which the firm is traded, its ticker symbol, and recent share price (please
indicate the date of the stock price information).
In Phase II, analysts are required to:
1. Identify and explicitly state the generic business level strategy (cost leadership, differentiation, focus cost leadership, or focus differentiation strategy) that Texas Roadhouse pursues to position itself in the industry you analyzed in the industry analysis.
After identifying this generic business-level strategy, provide and explain the evidence that you used to identify the generic strategy. Identify and explain which strategy Texas Roadhouse really emphasizes.
After identifying the Texas Roadhouses generic strategy and providing supporting evidence, discuss its generic strategy in detail by using concepts, theories, and frameworks related to cost leadership and differentiation strategy).
2. Identify major strategic actions that Texas Roadhouse has taken to execute its generic business-level strategy over the past few years; these should represent actions that are critical to the firms
success and should be linked to the firms overall strategy. At this point, if applicable, the firms corporate strategy needs to be identified and explained (e.g., diversification, outsourcing, vertical integration, or/and alliances). Include strategic actions associated with corporate level strategies that you identified, if relevant.
3. Evaluate the Texas Roadhouse s financial performance using a variety of accounting measures of performance (at a minimum, including profitability, liquidity, leverage, and annual sales
growth rate) over the last 2-3 years; additionally, compare the firms financial performance to its key rivals (minimum 2) and industry averages; if you are analyzing a division in a diversified firm and performance information for the division is not available, you may use the parent companys financial information. Use tables or/and graphs to enhance clarity and readability. It is very important to remember that your task includes interpreting, and not just reporting, these performance data. Organize your analysis by using tables or/and figures.
4. Evaluate whether the Texas Roadhouse possesses a competitive advantage over its rivals. Discuss the sources of that competitive advantage/disadvantage. Use the VRIO framework to evaluate
whether the competitive advantage is sustainable. Use the VRIO template, which was taught in lectures, for your VRIO analysis. If you do not believe that the firm possesses a competitive advantage over rivals, explain the rationale behind this conclusion.
5. Finally, to complete the company analysis, please discuss whether its strategy and capabilities fits with the environment in which the firm competes. Put differently, you should draw a conclusion as to whether the firm has resources and capabilities to take advantage of external opportunities and to mitigate external threats. To do this, you should review the conclusions that you drew during ICAP I about the overall industry and consider opportunities, threats, strengths, and weaknesses. Finally, do you expect the firms performance to improve, decline, or remain steady for the next 2-3 years? Explain your response.
Students do not need to explain what VRIO is in the paper. Focus on analyses, without adding unnecessary contents.
In total, this report should not exceed ten pages (once again, that does not include any appendices or the required reference page).
You need to use a variety of sources to complete this
report. Primarily relying on company sources for your information is not acceptable and will almost certainly lead to a poor performance evaluation.
Keep in mind that your task is to evaluate the Texas Roadhouses strategy, competitive position, and financial performance. our task is not to cheerlead for the company or to paint an overly optimistic picture of the companys current or future position. Rather, your task is to determine whether the company is performing well, is executing a good strategy, and is positioned properly for the future. To do that adequately requires a substantial amount of research and reading from a variety of

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