Step 1: Library Research and In-Depth Review
Business Analysis Databases
Using a database obtain and review business research reports on the company examined in Unit 1.
Business Source Complete (EBSCO): Business Source Complete offers full text coverage in all disciplines of business, including marketing, management, accounting, finance and economics. Additional full text, non-journal content includes market research reports, industry reports, country reports, company profiles and SWOT analyses.
Media and Public Relations Databases
Using the Library databases, search for stories and articles on the company relating to strategic human resources topics (e.g., employee or labor relations, human capital management, compensation and benefits, diversity, affirmative action, outsourcing, downsizing, employment law matters, etc.) published in the last 12 months.
ProQuest Newsstand offers access to full text of over 1,300 newspapers. The collection includes national newspapers.
Regional Business News provides full text for more than 80 regional U.S. and Canadian business publications.
Step 2: Corporate Social Media In-Depth Review
Review Amazon s presence on at least 8 corporate social media channels, paying particular attention to human resources issues or topics. Consider a diverse range of social media channels, including video sites, blogging sites, photograph-sharing sites, and more.
Step 3: Assessment of the Companys Human Resources Posture
Based on analysis of information obtained in Steps 13, prepare a professionally written report assessing the companys current human resources posture, suitable for presentation to the senior executives of the company. The report should present your assessment of the human resources areas listed below. The body of the report should be 810 pages excluding title, references page(s), and any appendices.
Benefits and Compensation
Business Leadership and Strategy
Diversity
Employee Relations
Ethics and Corporate Social Responsibility
Organizational and Employee Development
Talent Management
Technology
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