research-writing-services
4.8
research-writing-services
4.9
research-writing-services
4.7

Market Analysis Report

Develop a 3-4 page marketing analysis report for an additional business location using publicly available data. You may choose either a small, locally owned business or a publicly traded business for your analysis.IntroductionCompletion of this portfolio work project will help your understanding of how to identify an additional location as part of a market analysis report for business stakeholders, using publicly available data.ScenarioFor this assessment, choose either Option A or Option B. You do not need to do both. Both options will be graded using the same scoring guide.Option A: A local private equity group has asked for your assistance in evaluating a small locally owned business in your community. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include a hair salon, a family-owned restaurant, a boutique retail shop, a local hardware store, or a similar type of business. The business should have only one or two existing locations. Your focus should be on the primary location of the business if it has multiple locations.Option B: The Vice President of Marketing at your publicly traded company has asked you to conduct a market analysis for an additional location for the firm. While you will not directly contact the business, you do need to have a general understanding of the company. Appropriate types of businesses for this market analysis include an aerospace manufacturing firm, an automobile manufacturing firm, a big box retailer, or a similar type of business. Your focus should be on the corporate location of the business as the primary location.Your RoleWhether you are analyzing an additional location for a small locally owned business in your community, or you are analyzing an additional location for a publicly traded company, your role as the marketing manager is the same. Focus on the primary location or corporate location in your data analysis. RequirementsWhether selecting Option A or Option B, be sure to interpret each figure and table used and summarize the data results. Include the following in your marketing analysis report using these three topical areas:1. Company Description
Evaluate the nature of the business, including a description of the general nature of the business, its primary location, and the industry in which it operates. The description must include the North American Industry Classification System [PDF] (NAICS) code and Standard Industrial Classification (SIC) code for the business, and specify if this is primarily a business-to-business (B2B) or business-to-consumer (B2C) company.
Evaluate the characteristics of the products or service being marketed.
2. Industry Analysis and Competitive Outlook
Evaluate the competitive environment. What does an industry evaluation suggest about the competitive environment?
Evaluate sources of data available for estimating market characteristics and making marketing decisions.

What is the estimated market size for the business at its current location? What impact does the population size, average household size, percent of high school degrees or higher, and median household income for the zip code, city, county, and state it is located in have on the selected business?

Use at least two different types of figures and two tables to present this data. Consider what the figures and tables convey and summarize the data.

What does the demographic and sociographic data say about the current location? What are the characteristics of the location that make it a good location or a poor location in terms of access to customers and availability of labor?
What segment(s) does (or should) the business be targeting for customers?

Evaluate social media marketing strategies. What social media strategies can be used to reach this market segment and what metrics can be used to evaluate their effectiveness? Analyze metrics to measure the effectiveness of your social media strategy.
3. Identification of Additional Location
What appropriate zip code recommendation would you make for an additional location for your selected business, based upon the known characteristics of the business in its current location? The recommended location should be consistent with the identified market segments and demographic and sociographic characteristics of the current location.
Deliverable FormatRequirements:
Option A or Option B should be 3 4 pages (in addition to the title, reference, and appendix pages).
Use at least two different types of figures and two tables to present the data. At least one figure should present data at a single point-in-time, and at least one figure should present data over time. Be sure to correctly label all elements of your figures and tables in your report and appendix.
Related company standards:
The marketing analysis report is a professional document and should therefore following the corresponding MBA Academic and Professional Document Guidelines (located in MBA Program Resources), including single-spaced paragraphs.
In addition, include the following:

Title page.
References page. Use at least three scholarly resources, one of which must come from the Wall Street Journal, Forbes, or MIT Sloan Management Review.
APA-formatted references.

EvaluationBy successfully completing this assessment, you will demonstrate your proficiency in the following course competencies through corresponding scoring guide criteria:
Competency 1: Apply marketing theories and models to develop marketing strategies.

Evaluate the nature of the selected business.
Evaluate the characteristics of the product or service being marketed for the selected business.
Evaluate the competitive environment for the selected business.

Competency 2: Evaluate the effectiveness of marketing strategies and methods.

Evaluate social media marketing strategies for the selected business.

Competency 3: Use data to support evidence-based marketing decisions.

Evaluate sources of data available for estimating market characteristics and making marketing decisions.

Competency 4: Analyze the role of technology and social media in effective marketing strategies.

Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.

Competency 5: Communicate marketing needs, opportunities, and strategies with multiple stakeholders.

Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.

Faculty will provide feedback as if they were the recipient of your deliverable in the workplace, using the scoring guide. Refer to the assessment scoring guide to ensure that you meet the grading criteria before submission. Criteria
Non-performance
Basic
Proficient
Distinguished

Evaluate the nature of the selected business.
Does not assess the nature of the selected business.
Assesses but does not evaluate the nature of the selected business.
Evaluates the nature of the selected business.
Evaluates the nature of the selected business and categorizes the business correctly using appropriate tools.

Evaluate the characteristics of the product or service being marketed for the selected business.
Does not describe the
characteristics of the product or service being marketed for
the selected business.

Describes but does not evaluate the characteristics of the product or service being marketed for the selected business.
Evaluates the characteristics of the product or service being marketed for the selected business.
Evaluates the characteristics of the product or service being marketed for the selected business and analyzes key findings.

Evaluate the competitive environment for the selected business.
Does not describe the competitive environment for the selected business.
Describes but does not evaluate the competitive environment for the selected business.
Evaluates the competitive environment for the selected business.
Evaluates the competitive environment for the selected business and analyzes key findings.

Evaluate sources of data available for estimating market characteristics and making marketing decisions.
Does not describe sources of data available for estimating market
characteristics and making marketing decisions.

Describes but does not evaluate sources of data available for estimating market characteristics and making marketing decisions.
Evaluates sources of data available for estimating market characteristics and making marketing decisions.
Evaluates sources of data available for estimating market
characteristics and making marketing decisions and presents the relevant data using appropriate resources for business stakeholders.

Evaluate social media marketing strategies for the selected business.
Does not describe social media marketing strategies for the selected business.
Describes but does not evaluate social media marketing strategies for the selected business.
Evaluates social media marketing strategies for the selected business.
Evaluates social media marketing strategies for the selected business and provides rationale with appropriate references.

Analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.
Does not describe metrics to measure effectiveness of the social media marketing strategy for the selected business.
Describes but does not analyze metrics to measure effectiveness of the social media marketing strategy for the selected business.

Analyzes metrics to measure effectiveness of the social media marketing strategy for the selected business.
Analyzes metrics to measure effectiveness of the social media marketing strategy for the selected business and summarizes key data.

Write coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writing does not support a central idea. Does not use correct grammar, usage, and mechanics as expected of a business professional.
Writing supports an idea but is inconsistent and contains major errors of grammar, usage, and mechanics.
Writes coherently to support a central idea with correct grammar, usage, and mechanics as expected of a business professional.
Writing is coherent and consistently appropriate, using evidence to support a central idea and with correct grammar, usage, and mechanics as expected of a business professional.

Related Posts

Quality Writing Features

Price Start $10
  • 24/7 Customer Support
  • All Subject Areas
  • Money-Back Guarantee
  • Timely Delivery
  • Originality report
  • Confidentiality guaranteed

Ordering Homework Writing Service

You can get our ideal online homework help services with four easy steps. All you have to do is inform us of your requirements. Immediately we will match with a specialist in your academic discipline. After that, we will track your order, review it to ensure it meets your requirements, and submit it to your email.

research-writing-services

Submit Requirements

Fill in your assignment instructions on the order form

research-writing-services

Writer match

Immediately you contact us for homework help; we will assign your assignment to an academic expert.

research-writing-services

Quality review

We have a team of editors, who will thoroughly review your assignment, ensuring there are no errors before submission

research-writing-services

Get Your Completed Paper

Once we have completed the assignment, we will deliver it to your account. Additionally, we will send a notification to your email.

ordernow

Affordable

Budget-friendly writing services

ordernow

Privacy

We don’t share our client’s information with a third party

ordernow

Unique

We write every assignment from scratch

Amazing Homework Writing Features

Once you consult us for homework help online services, you will attest to why we are among the USA's best essay writing services.

Read on and find out some of the features that make our services superlative.

Free Homework Writing Services

Free plagiarism checker

You can confirm that the content you get is original for free using our plagiarism checker.

Free samples

We offer unlimited access to our essay homework samples.

Free title page and bibliography

Once you place an order, we format it accordingly without demanding additional charges.

Free unlimited revisions

We offer free unlimited revisions until your assignment is of your desired quality..

Free editing and proofreading

We have a team of specialized editors who review your assignment before submission.

Free customer support

You can track the progress of your homework for free.

Request for Homework Writing Service Today!

We have over 500 homework writing experts, ready and waiting to help you improve your writing skills