Market Mix Pricing Strategies For Information Products

Use prior research, Explain how you will create, deliver, and communicate value. Use the 5C s, STP, and the 4 P s. Detail your proposed marketing mix through:1. Product strategy2. Unique Selling position:o How will your products/services succeed in the market where others may have failed?o What gives your products/services a distinctive edge?3. Distribution strategyo Channelso What is the strategy behind using this channel type?o Any complementary services?4. Promotional strategy5. Pricing strategy6. Market researchThis is a vital part of your Marketing Plan! Remember in a real-life setting, all of this information might require input from purchasing, manufacturing, sales, finance, and human resources. Be creative. REQUIREMENTS:1. Please use *APA format. Your paper should be 3-5 pages, not including the title and reference pages. Avoid using 1st person style writing especially since this is a scholarly paper. Instead of using I, substitute with this author or avoid using a specific reference. For instance, Starbucks coffee tastes great; instead of I think Starbucks coffee is great. 2. Provide an introduction and conclusion discussing your market analysis.3. Provide 1-2 paragraphs per topic.4. Justify your choices, details, and statements. Provide a minimum of 3 peer-reviewed sources including journals and periodicals rather than books (including textbooks)

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