MKT575 University of Phoenix Nike Brand Strategy Presentation

Purpose of Assignment Marketing students know all brands must be consistently and
effectively promoted to survive. The marketing department’s product
branding promotional efforts are vital to success. By successfully
completing this assignment, students will demonstrate an understanding
of which factors can positively or negatively affect the launch of a
brand’s product or service. Assignment StepsResources: Microsoft PowerPoint Create a 20- to 25-slide product branding strategy in Microsoft PowerPoint of a selected, well-known brand.Incorporate a unique branding strategy including the following:Detail three areas of the brand’s product life cycle including product introduction, growth, maturity, and possible decline.Include at least two different types of media marketing channels for
the brand. One must be a traditional print method and the other must be
non-print, or electronic. A non-print media method could be a social
media campaign.In your presentation, you should have one to two slides about each
media method (for example: one slide of what you would do, not how to do
it).Include all the following marketing tactics:Recommended advertising methodsIntegrated marketing communicationsDirect marketingBrand positioning effortsCite a minimum of two peer-reviewed references. Format your paper consistent with APA guidelines.

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