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MKT6036: This assessment allows you to demonstrate your ability to

This assessment allows you to demonstrate your ability to critically evaluate an emerging theme arising from the changing marketing environment and its impact on a selected sector or industry. The report should be based on leading-edge marketing research and practice in your chosen sector/industry.
Identify and describe an emerging theme related to one of the following areas:

Marketing
Consumer Psychology
Retailing
Digital

Learning outcomes:-

Demonstrate the ability to research, analyze, evaluate and synthesize alternate perspectives of a contemporary marketing issue.
Present and justify their position on a chosen emerging issue in a manner that is persuasive, robust, and convincingly argued from a critical perspective.

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