(Mt) – OCAD Management Big Data Reaction Paper

Please view explanation and answer below.Hi, I attached the answer to your question along with an outline . I am currently submitting the answer for your perusal, kindly go through it and confirm if it satisfies your requirements. Feel free to communicate if there are any changes to be made.Surname 1Student nameCourseInstitution AffiliationDateBig Data ReactionBig data is the concept that practically every human behavior may be measured anddocumented in an ever-growing database of information. The usage of big data in marketing isbeneficial for research, and it can indicate a deeper look into customer knowledge, i.e.,demographics. Big data also conjures up images of someone observing oneself and influencingone s actions. This type of big data aids marketers in collecting data on diverse customers to offeritems to a specific person in today s society (Morgan, 2). This article will present my views onthe unethical/ethical difficulties surrounding data collection on customer behavior and providemy first-person perspective on the situation.When I hear about big data, the first thing that comes to me is the myriad ways in whichmarketers may intrude into people s personal lives. Technology is beneficial in how marketersobtain information about their customers purchasing habits to promote to them. I mean, has oneever been suggested things that are strikingly similar to what one was looking for or needing?According to research, one s laptop, smart device, or phone has monitored oneself using amicrophone towards offering personal items. This may appear not very comforting, but I believethis technology is beneficial and makes total sense (Morgan, 2).Surname 2Companies acquire data in numerous ways from several sources. Some procedures aremore sophisticated; so

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