Read the following article s on Multicultural Marketing and Retailers.Write a paper on Why do you think it is important for retailers to cater to a more diverse consumer base. 2 pagesThink of the following questions when writing your paper.-Where are the opportunities?-What retailers/brands are doing a great job at it?-Who are they targeting? -How do they cater to that segment? -Through product, pricing, advertising, language? -Does the company “Footlocker” cater to a multicultural segment? If so how?
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