Purpose of Assignment: To develop a customized Marketing Plan and Business Model for the assigned project below(NewCo.). Using the materials provided below you should:Gain an in-depth understanding of the company, its mission, objectives and goals, product lines, and current marketsDevelop entrepreneurial marketing strategies and an overall plan. These may or may not be consistent with the company s current strategy but should be innovative and forward thinkingDevelop at least 2 marketing inventions and 1 creative hands-on project addressing strategic needs of the company (Please be creative here) Assignment Components: Use the Entrepreneurial Marketing Plan approach outlined in Chapter 11 of Marketing for Entrepreneurs including at minimum: (NOTE: I’ll provide the username and pass to Kindle reader once you accept the order.) Situation Overview Outline the organization and reasons for developing the Entrepreneurial Marketing Plan including:Company Mission, Objectives, Key GoalsKey Issues currently facing the companyCustomer Pain and Gain points you feel company should addressProduct Line summaryCurrent Customers and MarketsPrimary CompetitorsResearch PlanChoose one issue to reseach, analyze and summarize key learningMarketing Strategies Based on your analysis, recommend specific marketing strategiesHow do your marketing strategies fit with the organization s overall objectives?Marketing Positioning Recommend a Marketing Positioning and Value Proposition for your companyDescribe how the organization adds value for it s target market, to its partners, channels, employees and other stakeholdersWhat is the impact of this business on the environment and its competition?Target MarketDefine the target market including creating a segmentation analysis and provide justification for your target selectionEstimate the size of your target marketInclude any primary and secondary market research/recommendationsMarketing Mix TacticsProductDescribe the product or service that will be marketed.How is the company s product line innovative and different from competitor s offerings?PriceHow will you determine an appropriate price, what it is and why is it appropriate?How does it support profitability and sustainability?Explain how the pricing structure is innovativeDistributionProvide a recommendation on distribution channel and transportation choices and in what ways it may be innovative from traditional channelsPromotionRecommend tactics and how they help the organization achieve its objectives?This is an area that can be innovative including new media such as social media, web, technology, etc.Estimate the value/effectiveness of your promotional choicesDevelop 2 marketing inventions for the firm.An invention is defined as a unique and innovative approach to an element of the marketing mix. For example, it could be a new approach to pricing or a different method for distribution, etc. Develop 1 creative hands-on project relevant to the new venture. This might be a web site design, shooting an infomercial, creating a promotional literature package, a trade show display or other creative innovation.Business Model Create a comprehensive Canvas 9-Box model for your business and identify which Business Model Pattern (form the text) you feel is closest to your company sFinancial AssessmentProvide a high-level overview of your margin and profit potential over a 5-year period based on your proposed strategiesWhat are the primary selling points to investors for this company? What do you anticipate their reasons for interest and potential objections might be?Why do you believe the company s business model is sustainable under foreseeable economic conditions?Demonstrate how your marketing strategy is a strategic fit with the identified Business Model for the organization Deep Dive InitiativeWorking with your new venture entrepreneur (and instructor), identify, execute and summarize a specific initiative critical to the companyExecutive Summary: Provide a brief overview of key issues, objectives, recommended strategiesPresenting the AssignmentAssignment Format Write a formal report to the founder/management team (and your instructor) and create a professional PowerPoint presentation (10-minute maximum). The formal written report will be professional in appearance and content and will be documented with proper citations/references.Assignment Length. The report should be 12-15 pp. in length, not including any tables and appendices; don t exceed the maximum length for this assignment.Assignment Format. Use Times New Roman, 12 point font, 1 inch margins, double-spaced in a Word document. Let me know if you have any questions!
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