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Survey Assignment Monkey Platform

In this week’s Survey Assignment, you will be creating a free account and programming a short survey on the SurveyMonkey platform. Your survey will be short because the free version limits you to 10 questions!The SurveyMonkey website has a plans and pricing grid: one row from the grid and explain why a marketing researcher would be willing to pay money each month to use one of the paid plans in order to get that feature. Two rules:You can’t pick one of the first three rowsYou must pick a row that hasn’t been picked by your classmates who have already posted (or which has been picked the fewest number of times)I want to know what feature is on that row, examples of how that feature is important in a marketing research survey, and some level of a return-on-investment (ROI) showing why it’s worth it to the researcher to pay for that feature.For example, one of the rows/features is “Advanced Survey Logic (branching, block rotation, custom variables)”. If picking that row/feature, I would expect you to explain what “branching” is in a survey, and how “block rotation” and “custom variables” would be used in a survey. It costs $99 per month to get that feature – that’s about $1,200 annually. Explain why the data you get from that feature makes it totally worth it. And I do hope that at least somebody chooses this row/feature. You will earn my esteem if you do!

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