Please read the instructions provided below and answer the questions to respond to this assignment
Assignment: Submit Case Memo
Case: Can Burts Bees Turn Clorox Green? (attached in this order)
A well-written Case Study Memo shows a clear understanding of the problem and well-articulated summary of recommendations to address this problem; a solid rationale behind your recommendations and compelling action plan leveraging what youve learned using class content.
Please use the case assignment questions as an initial basis of your analysis. These questions are meant to highlight salient issues in the case. Do not answer these questions directly in your memo.
1 Could adopting business practices that focus on environmental sustainability (being eco-friendly) have a positive impact on a companys sales? Could it have a negative impact?
2 Could this acquisition have a negative impact on the Burts Bees brand?
3 Could the acquisition have a negative impact on the sale of Clorox products?
4 What challenges could Clorox face in marketing Burts Bees products?
5 Could this acquisition be profitable for them?
6 Should Clorox continue with their current marketing strategy or should they change their approach? How?
Memo Structure and Content Expectations
After reading the case, submit a case memo following the instructions in the Case Memo Content Instructions document (attached in the order).
Your answer is limited to 550 words (for the main body of the memo). Please use the memo format as recommended in the Format Instructions for Case Submissions (attached in this order).
Additional Case Resources
HARVARD CASE ANALYSIS WORKSHEET:
Use the Case Analysis Worksheet to help organize your thoughts about the case. This is a helpful document that has the required elements of the case for you to fill in. (attached in the order).
Case Memo Assignment Checklist
You are ready to turn in the assignment if you can check off the following items:
1 Check each of the item that you have completed:
2 You used the 3-paragraph format
3 You stated the marketing problem/challenge in Paragraph 1.
4 You included a Summary of recommendations in Paragraph 1.
5 You provided an appropriate rationale in paragraph 2.
6 You provided support for your selected strategy using marketing theory and data from the case.
7 You addressed the possible drawbacks to your strategy.
8 Your action plan in paragraph 3 includes all elements of the Marketing Mix Product, Price, Place, Promotion. You also provided sufficient detail for each element.
9 You addressed any significant cons to your action plan.
Case Memo Example Formats
I have attached two case memo formats in this order for the writer to use for this particular order (you can pick either one of the templates preferably the second one would be better).
I have also attached a grading rubric for the writer to further understand about the grading system of this assignment.
If the writer has any questions prior to the submission deadline, please ask them to reach out to me and even provide me with a draft copy.
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