What should be the top two things that Raffin should concentrate on to solve the problem?

Please the instructions provided below and answer the question
Instruction
Q1 How would you approach this problem and give your reasons why?
Q2 What should be the top two things that Raffin should concentrate on to solve the problem?
Problem stated in case study attachment (please READ attachment and BELOW):
Raffin believes that the mining industry is about to experience several years of sustained growth. The firm wants to invest now to capitalize on the anticipated upswing. Return on Equity is most important to the ownership.
Should they expand internally or purchase a competitor?
Citations and References:
Your assignment will be checked for copyright infringements. Please make sure that if you borrow ideas from other authors, you should give appropriate credit to their work.

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