What things do sociologists studying this issue suggest that we can do make it easier for individuals to interpret and act upon public health messages?

Despite the fact that health information is easier to disseminate than it ever has been before, the COVID-19 pandemic has been marked by persistent conflict between those who insist that we need to follow the guidance of public health experts, and those who question (or outright reject) such guidance. To some extent, this conflict can be explained by the politicization of the pandemic, but there are also more basic, sociological forces at play here.
Imagine that a friend approaches you and, in frustration, exclaims: Why can t people just listen to the science and take this pandemic more seriously? Drawing on the readings for this module and related materials for this section, help your friend understand why it is always a challenge for us to interpret, and act upon, scientific knowledge. What things do sociologists studying this issue suggest that we can do make it easier for individuals to interpret and act upon public health messages?
(I have included two summaries with sociologists that support this)
1. Think about the ways that the different things that we ve read address this more general question: how do we receive and process complex, scientific information that is trying to influence our behavior?
a) Markel et. al.: Historically, how information about health and infectious disease is entangled with other ideas and beliefs.
b) Davis et. al.: How do people approach health advice with their own, existing knowledge?
Remember Stay focused on the question being asked of you (in this case, the hypothetical question asked by your hypothetical friend). You re not writing summaries of all of these readings, you are selecting aspects of the readincixgs that best address this question.

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