research-writing-services
4.8
research-writing-services
4.9
research-writing-services
4.7

Write my essay on: Case 1 mgt 423 | Marketing homework help

Case Assignment Action research is the process of inquiry that is used to assist an individual or organization in solving a problem or improving a situation. For each scenario below, think about the reasons why things did not work out well for the company and more specifically, think about action research in terms of developing a plan for action. Your task for this assignment is to explain what steps the organization should take by reviewing the standard action research and organizational development steps covered in the background materials. Try to assess which key step is missing in the scenario below. Then write a 4- to 5-page paper using three scholarly sources from the required and optional readings list addressing the following for the scenario below: The Perils of XYZ Widget Company Sales have gone down at the XYZ Widget Company and nobody in the organization, including the CEO, seems to know why. They decide to hire you, an organizational development consultant, to do some action research. You and the CEO spend a lot of time discussing how to proceed and create a contract. The contract specifies that you will limit the scope to finding factors that led to the decrease in sales, come up with a plan of action within one month, and answer the following questions using the background data from the scenario below. Scenario: XYZ Widget Company has lost 20% of its market share over the past two years resulting in a sales loss of 1.5 million in 2017 and 2 million in 2018 for a total of $3.5 million. Each widget costs the consumer $29.99 to purchase, and the average customer will purchase three widgets annually. Each XYZ widget is produced for $8 dollars and is of higher quality than the competition. One competitor (Jim s Widgets) in the widget industry with a similar product has increased market share by 12% due to a lower production cost of $4 per unit and price to the consumer of $9.99. The CEO of XYZ Widget Company is reluctant to lower prices and has had to eliminate commissions and bonuses of sales employees who exceed goals. In addition, seven of the 21-member sales team were laid off for non-performance of sales goals. Develop an Action Research Strategy Plan covering the following Action Research Phases in a report to the CEO. Data gathering and Diagnosis Feedback Planning Change Intervention Evaluation What are the reasons behind the decrease in sales? What actions or strategy (data/sales/changes) should be taken to turn sales around and regain market share? What strategy should be taken to increase employee morale? How long should this strategy take to complete? Assignment Expectations Answer the assignment questions directly. Stay focused on the precise assignment questions; don t go off on tangents or devote a lot of space to summarizing general background materials. Make sure to use reliable and credible sources as your references. Articles published in established newspapers or business journals/magazines are preferred. If you use articles from the Internet, make sure they are from credible sources. Case Assignments are to be prepared in Microsoft Word and should be 4-5 pages in length, in addition to a cover page (course name and number, module number, session name, student name, and date prepared) and reference list (double-spaced, 12 pt. type, Times New Roman font). The paper should include a 2- to 3-sentence introduction, body, and 2- to 3-sentence conclusion in addition to cover page and a reference list page in APA format.

Related Posts

Quality Writing Features

Price Start $10
  • 24/7 Customer Support
  • All Subject Areas
  • Money-Back Guarantee
  • Timely Delivery
  • Originality report
  • Confidentiality guaranteed

Ordering Homework Writing Service

You can get our ideal online homework help services with four easy steps. All you have to do is inform us of your requirements. Immediately we will match with a specialist in your academic discipline. After that, we will track your order, review it to ensure it meets your requirements, and submit it to your email.

research-writing-services

Submit Requirements

Fill in your assignment instructions on the order form

research-writing-services

Writer match

Immediately you contact us for homework help; we will assign your assignment to an academic expert.

research-writing-services

Quality review

We have a team of editors, who will thoroughly review your assignment, ensuring there are no errors before submission

research-writing-services

Get Your Completed Paper

Once we have completed the assignment, we will deliver it to your account. Additionally, we will send a notification to your email.

ordernow

Affordable

Budget-friendly writing services

ordernow

Privacy

We don’t share our client’s information with a third party

ordernow

Unique

We write every assignment from scratch

Amazing Homework Writing Features

Once you consult us for homework help online services, you will attest to why we are among the USA's best essay writing services.

Read on and find out some of the features that make our services superlative.

Free Homework Writing Services

Free plagiarism checker

You can confirm that the content you get is original for free using our plagiarism checker.

Free samples

We offer unlimited access to our essay homework samples.

Free title page and bibliography

Once you place an order, we format it accordingly without demanding additional charges.

Free unlimited revisions

We offer free unlimited revisions until your assignment is of your desired quality..

Free editing and proofreading

We have a team of specialized editors who review your assignment before submission.

Free customer support

You can track the progress of your homework for free.

Request for Homework Writing Service Today!

We have over 500 homework writing experts, ready and waiting to help you improve your writing skills