Assignment 1: Yahoo and Amazon: Building a Competitive Advantage
Due in Week 3 and worth 300 points
Review Case 21 How Amazon.com became the leading online
retailer by 2011 , and Case 23 Is Yahoo! s business model working in 2011?
located in the textbook to complete this assignment.
Write a six to eight (6-8) page paper in which you:
in brief, the histories of both of Amazon.com and Yahoo.com, and
determine the core business of each.
the key strategic differences that have impacted the relative success of
both Amazon.com and Yahoo.com. Provide two (2) specific examples of such
strategic differences to support the response.
and contrast the approach to strategic planning that each company has
pursued in order to achieve a competitive advantage. Focus specifically
on both intended and emergent strategies.
the manner in which each company s distinctive competencies help to shape
the strategies that each company pursues. Provide a rationale to support
one (1) functional level strategy for each company which prescribes the
essential ways in which each may achieve superior efficiency, quality,
innovation, and customer responsiveness. Provide a rationale to support
at least three (3) quality references. Note: Wikipedia and other
Websites do not qualify as academic resources.
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